Europinion Releases Flagship Media Literacy Report

LONDON, United Kingdom - 6 May 2025

Europinion is proud to announce the publication of its flagship policy report, Navigating the Information Disorder: European Youth in the Age of Digital Disinformation.

The report presents original research into how young people across Europe are encountering, interpreting, and resisting digital disinformation, and calls for a fundamental shift in how media literacy is understood and delivered across the continent.

Drawing on fieldwork and research, the report argues that media literacy must be built with young people, not merely for them. It warns that current top-down strategies are insufficient in the face of increasingly complex and personalised disinformation environments.

“This is not just a technical challenge — it is a democratic one,” said Europinion’s Founder and Managing Director Will Kingston-Cox. “We urgently need participatory, youth-led responses that treat young people as active citizens capable of shaping Europe’s information landscape.”

Key findings of the report include:

• Young people are highly aware of the prevalence of disinformation but feel poorly equipped to confront it;

• A significant trust gap exists between youth and traditional institutions, making effective messaging more difficult;

• Media literacy education is often inconsistent, outdated, or disengaged from young people’s digital realities;

• Young people themselves are developing informal and peer-led strategies to navigate information online.

  
  

The report offers a series of actionable recommendations for European institutions, educators, and civil society actors — including scalable pilot interventions, participatory content co-creation, and new metrics for evaluating impact.

It was formally launched following Europinion’s intervention before the European Parliament’s Committee on Culture and Education in April, where Kingston-Cox presented core findings and reiterated the need for deeper, cross-sectoral engagement with youth voices.

Europinion is now preparing to enter the trial phase of the project, working with partners across the continent to test and refine the proposed tools and recommendations in real-world settings.

The full report is available to read online here, with a downloadable PDF version also provided.

Image: Will Allen/Europinion

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